We live in the age of the visual. With attention spans apparently getting shorter, shoppers are increasingly turned off lengthy tranches of text and prefer images when they’re making purchasing decisions. If a picture paints a thousand words, then video goes one up on that and can speak volumes about your company and your goods or services.
Why choose filmmaking?
Including strong video as part of your marketing strategy can work wonders when it comes to raising brand awareness and engaging your customers. Brand development through video production means you can reach more people, capturing those short attention spans with a powerful visual statement.
Facebook founder Mark Zuckerberg has said that we live in a ‘video first world’, and the social media statistics speak for themselves. According to research [https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics], around 82% of Twitter users watch video content on the platform, while 45% of people watch an hour or more of Facebook and YouTube videos in a week.
LinkedIn video is also on the up, with 61% of brand marketers keen to use the platform in 2019, an astonishing 55% rise on the previous years. Meanwhile eight out of ten Instagram users follow a brand through their account and video posts receive an average of 38% more engagement than still images(https://sproutsocial.com/insights/instagram-stats/). Overall it’s estimated that almost two thirds (64%) of consumers make a purchase after watching branded content on social media.
Could you be doing more for your marketing?
While not all potential customers will watch a video through to the end, if you can hook them within the first few seconds then they’re more likely to stay and more likely to share. Sharing a video helps spread your brand awareness, but people are put off if a video is visually stimulating or is lacking in quality.
For those reasons, the best return on investment a company can make is from using the services of a professional video production company. Trained video professionals know what does and doesn’t work when it comes to video marketing, ensuring your company gets a high-quality video which will lure in potential customers and help generate more sales.
At RLW Videography, I’ve spent many years putting together successful video marketing campaigns for my clients. I have the skills and the expert knowledge required to make video work for you and your business, helping your brand development and boosting your profits through social media. For more information on how I can help, simply get in touch today!