A summer camp video like no other

My Story

My name is Ranald and like many others, summer camp has transformed and moulded me as a person today. I am a videographer and I am passionate about telling stories. I have been working within the summer camp system since 2014 and I have a real understanding of what the camp world is all about and what impact camp has on people of all ages.

I found explaining camp to my friends and family was an impossible task, my conclusive answer was always that you had to experience camp yourself to understand it. I then asked myself the question, why couldn’t the story of camp be created on a visual platform? So I decided to do just that.

Why Video For Summer Camps?

Summer camp is a tradition that dates back to the 1870s. The mission statement for summer camps is simple. It is to build the confidence, independence and self-esteem of campers/children.

When parents are selecting a summer camp for the child there are certain criteria they’re looking for.

  • High standards of camp experience

  • Right genre of camp

  • Kind, caring staff

  • Safe and secure environment

With over 12,000 summer camps for parents to choose from it is vital that you’re able to stand out online.

By 2020 90% of the internets traffic is going to be video, it is paramount that you’re investing in video marketing to best advertise your summer camp.

Video is…

  • Impactful

  • Engaging

  • Educational

We wanted to replicate the feeling of camp through video. My content has allowed my clients to reach audiences around the world and increase brand awareness of their camp. This is generated leads and conversions.

There are several types of video that RLW Videography creates specifically for summer camps. All of which have a huge impact with kids and parents online.

Documentary Video

Through engaging story telling tell your inner story of your summer camp, to help consumers understand your WHY and how your summer camp came to be. This piece will be inline with your camp culture and your philosophy. It will allow viewers to emotionally invest in your summer camp.

Session Videos

Session videos allow you to capture the daily on going’s of camp through a cinematic video. It will allow campers to take a piece of camp home with them.

Activity Videos

One big part of camp is all the amazing activities. Investing in cinematic activity videos will allow you to show off all of the amazing things your campers get up to on a day-to-day basis.

Social Media Adverts

Struggling to get campers through the door? Parents and campers a like are all over social media. Creating engaging, informative adverts with a strong call to action to be positioned across social media will allow you to convert more leads than ever before.

Email Marketing

Utilizing video within email marketing is crucial when marketing to parents. As a business you want to ensure that you get an increase of campers returning each year.  Creating bespoke video content for email marketing will allow you to engage consumers quicker and increase the likelihood of them purchasing from you.

One Take Music Video

Behind The Scenes

One Take Stats Video

Summer camp is such an influential environment for people of all ages. I create video content that captures memories and gives campers and counsellors alike a piece of camp to take home with them.

Take a look at what our clients are saying

Nick Coffing – Director – Canyon Creek Summer Camp

I have had the chance to work with Ranald for the last few years and all I can say is…WOW. The content he creates is nothing short of amazing. One of the best parts about Ranald is his unmatched work ethic. He puts his all into every project, no matter how big or small. Can’t recommend his work more.

Chris Katrandjian – Camp Sunny Road

It was a pleasure working with RLW Videography for my camp. Ranald is talented, professional and responsive and I am very happy with the final product!

Lets take your camp to the next level

Are you a summer camp who is looking to tell their story?

Have so many amazing activities you want to showcase?

Want to increase the awareness of your summer camp?

Get in touch today to find out how we can start this journey.


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