How I helped Rugby Warfare make an impact on the biggest online retail date of the year

The Brief

Rugby Warfare is an industry leading rugby-clothing brand that came to us to create a series of social media campaigns for their brand new camo range, which was set to launch on cyber Monday of last year.

Scott (Ceo of Rugby Warfare) wanted to bring something new to the brand. He wanted to produce a workout video edit which was raw, rustic and shot all hand held to make the viewer feel that the were part of the workout. It was important to also showcase the brand new camo range, this included getting the finer details of the clothing and ensuring the branding was always present throughout the video.

The turnaround for this shoot needed to be quick as we were shooting on Black Friday and it needed to be live the following Monday for the online sales.

What did RLW Videography Deliver?

The deliverables we produced for this shoot included a Facebook & Instagram ad, Instagram story and also a series of photos for social media posts. We brought videographer/photographer Greg from Gxii down to document the behind the scenes and photography content.

The Outcome

The advert was an instant hit online; it generated over 10,000 views within the first day of posting with no paid advertisement, all through an organic reach. This in tow generated sales of the camo range.

This is what CEO and owner of Rugby Warfare Scott Fleur had to say about working with Ranald:

“Ranald is so easy to work with he knows exactly what he is doing. It’s just his expertise and he is really easy to talk to, he gets on with everyone we work with. He is a dream to work with, genuinely. Exactly what I wanted he did, not many people get it, but Ranald…he gets it.”

Scott Fleur – CEO and owner of Rugby Warfare

We decided to document the whole process on how we managed to create these social media campaigns for Rugby Warfare, take a look.

Are you a brand/business looking to create a series of social media campaigns to stand out against your competitors? Hit that contact button and let’s begin your campaign journey today.


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