Rugby Warfare is an industry leading rugby-clothing brand that came to us to create a series of social media campaigns for their brand new camo range, which was set to launch on cyber Monday of last year.
Scott (Ceo of Rugby Warfare) wanted to bring something new to the brand. He wanted to produce a workout video edit which was raw, rustic and shot all hand held to make the viewer feel that the were part of the workout. It was important to also showcase the brand new camo range, this included getting the finer details of the clothing and ensuring the branding was always present throughout the video.
The turnaround for this shoot needed to be quick as we were shooting on Black Friday and it needed to be live the following Monday for the online sales.