How we helped launch Love Leggings new brand through social media campaigns

The Brief

Love Leggings is a brand new leggings brand that came to us to create a series of social media campaigns to help launch their brand new business and product range.

Chris and Kane of Love Leggings wanted to launch their brand new business with a punch. They gave photographer Grant Ritchie and me full creative freedom on coming up with a series of social media campaigns to showcase their legging range, including sports, yoga, maternity and everyday leggings.

They wanted to utilise a professional studio space and also bring in professional models to model their product range. They had allocated one day to create 8 social media adverts, also including social media imagery and headline images for website publication.

What did RLW Videography Deliver?

The deliverables we produced for this shoot included 8 social media ads which are to be placed across Facebook and Instagram and website publications. We produced a series of Instagram story videos as well as social media campaign photos/headline images to provide an endless amount of visual content for their social platforms. 

The Outcome

After a very successful, fun-filled day of shooting, we took all of the products back to the editing room. In November 2018 Love Leggings launched their business online.  The adverts have been received very well online, helping Love Leggings generate sales form the get-go of the launch of the brand.

Take a look here at one of the favourite adverts we produced the ‘Group Sport’.

This is what the owners of Love Leggings Chris and Kane had to say.

We decided to document the whole process on how we managed to create these social media campaigns for Love Leggings, take a look.

“It was an absolute pleasure to work with Ranald. His innovation, creativity, and attention to detail were all imperative in our project. Ranald really did thrive in our challenging set of circumstances, going above and beyond to deliver exactly what we required. He is a super friendly guy, who really has a passion for his field of work. Thanks, Ranald – we hope to work with you again in the near future.”

The LL team

Are you a brand/business looking to create a series of social media campaigns to stand out against your competitors? Hit that contact button and let’s begin your campaign journey today.


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